Naturalistic Paganism

Big History: A narrative core for HP?

Cosmos Revisited, by WeirdArts.com

The mythologies embraced by HP find their meaning within Big History.

– by B. T. Newberg

Last time, our poll uncovered the three most popular root metaphors of our readers:

  • nature-as-Creativity
  • nature-as-kin
  • nature-as-Big Self

This time, I propose Big History as the narrative core of all forms of Religious Naturalism, including HP.  Each of the three metaphors above find expression through this epic story.

This post is part 3 of a series examining HP through the lens of the work of Loyal Rue.  Part 1 is here, Part 2 is here, and an overview of Rue’s basic concepts is here.

What is a narrative core?

A narrative core* is what unleashes the power of a root metaphor, like a combustion engine unleashing the power of fuel.  The narrative unlocks the potential implicit in the metaphor.  It turns it into a story comprehensible and moving to human minds.

It’s not just any well-told yarn, though.  A narrative core is a story by which we understand all other stories.  It’s an epic within which all other stories are embedded.

Loyal Rue describes it in Religion Is Not About God:

The narrative core provides members of a culture with vital information that gives them a general orientation in nature and in history.  The narrative core is the most fundamental expression of wisdom in a cultural tradition – it tells us about the kind of world we live in, what sorts of things are real and unreal, where we came from, what our true nature is, and how we fit into the larger scheme of things.  These are all cosmological ideas…. But the narrative core also contains ideas about morality, about which things ultimately matter.  It tells us what is good for us and how we are to fulfill our purpose.

In short, the narrative core elaborates the power of the root metaphor to “render the real sacred, and the sacred real.”  The narrative cores of Abrahamic traditions, for example, are told in the Torah, Bible, and Quran.  Traditions without such explicit scriptures may relate their narrative cores implicitly through rituals, stories, histories, proverbs, and even daily interactions.

So, what is the narrative core of the many forms of Religious Naturalism, including HP?

Last time I argued the root metaphor of RN must be some view of nature, because naturalists explain things by reference to natural processes.  Likewise, it seems to me the narrative core must be some story about nature.  Further, since naturalism generally affirms the picture of nature as revealed by modern scientific method, that story must be informed by and consistent with current science.

So, here is my proposal: The narrative core of all forms of Religious Naturalism, including HP, must be some variation of Big History.

Big History

Also called the Epic of Evolution, the Great Story, or the Universe Story, Big History is the story of the cosmos gradually emerging from myriad lines of research across scientific disciplines.  It is a product of the consilience, or agreement, among the sciences on our common origins and nature.

It begins with the Big Bang, proceeds through the formation of stars and galaxies, and narrates the emergence of increasing complexity.  Physics gives rise to chemistry as atoms combine into molecules.  Then, chemistry gives rise to biology, biology to psychology, and psychology to culture.  We find ourselves at the latter end of that sequence (without implying any superiority), looking back at the great enormity of events that have led to this moment.  As Loyal Rue says, “we are star-born and earth-formed.”

The tale has been eloquently told by many.  Ursula Goodenough comes to grips with it in her deeply reflective The Sacred Depths of Nature (an excerpt of which is here).  Loyal Rue and E. O. Wilson play bard in their book Everybody’s Story, as do Brian Swimme and Thomas Berry in The Universe StoryMichael Dowd and Connie Barlow have much to say on it, and Glenys Livingstone incorporates its themes into her PaGaian Cosmology.  And don’t miss David Christian’s exciting TED Talk presentation, embedded below.

But… what does that have to do with me?

At a scale as large as the cosmos, it’s easy to lose sight of the human.  What do distant galaxies have to do with our everyday lives?

Although the universe dwarfs us, we are a part of it.  Notice how each system is nested within those preceding it (physics > chemistry > biology > psychology > culture), and all are ultimately nested within nature itself.  That means that we humans are a part of nature.  By understanding nature, we understand ourselves.

We also understand something of how to live by grasping the story of the cosmos.  All of nature’s systems are interconnected.  Any change can send reverberations throughout the whole.  Locally, everything exists in a delicate balance; disrupting that balance may catalyze new relationships unpleasant or even hostile to us.  So we ought to live in harmony with nature.

We learn, too, that nothing can be understood except by reference to everything else.  Beginning our story not at our birth but at the Big Bang brings perspective, and reminds us who we are, where we come from, and where we’re going.

Finally, if Big History still seems alien, maybe it’s because the story needs to be told all the way down to the human level.  After all, love, hate, and passion are no less natural than anything else.  Why you lost your job, how your spouse still loves you, and what you’re going to do with your life – all that is the cosmos in microcosm.  Each of our lives is a chapter in the ongoing epic of the universe.

One narrative or many?

At this point, some may be squirming at the thought of a single story informing all others – and rightly so, if that story were univocal.

Fortunately, Big History does not have one single form, like some kind of holy scripture.  Rather, it is multiple and fluid by its very nature.  As the sciences continue to debate and revise concepts based on new findings, Big History is always changing.

Furthermore, it can and must be told from different perspectives.  Since we are human, it is usually told from a human perspective, but one could also tell the story from the perspective of a tree or galaxy.  Big History is thus truly big.

The multivalence of Big History enables it to support a number of different root metaphors.

Multiple root metaphors?

Just as an engine can accept a number of different fuels, but not just any fuel, so a narrative core can accommodate a range of root metaphors.

Now we can return to the results of last time’s poll.  How can Big History express our three most popular root metaphors?

Nature-as-Creativity.  All this wondrous diversity that we see around us – where does it come from?  Big History reveals the universe as self-creating and self-organizing.  There is something astounding, magical even, about matter.  Far from inert, passive, stupid stuff, matter itself is creative.  Spacetime explodes into being at the Big Bang.  Evolution coaxes amino acids into life.  Life creates new environments for itself.  And a certain form of life even invents stories about it all.

All this happens without some transcendent architect meddling from the outside.  No, in Big History there is neither Creator nor Created, only Creativity.  If that’s true, we ought to value matter, including ourselves as material beings.  We ought to honor it through our own inspiration, in collaboration with all the other artists of the universe.

Nature-as-kin.  Who is our eldest ancestor?  It’s not a who but a what, says Big History.  Before there was male or female, there was the Great Grandparent, and it gave birth to itself in a great bright roar.  All of us are descended from the bang of that ancestor’s birth; all of us are related in one big family.  Locally, we know our cousins in the sky and earth, rivers and trees, eagles and worms.  No part of nature ought to escape our empathy, for family is family.

Nature-as-Big Self.  All of human history is but a flash in the long draw of cosmic time.  Who are we before the vast, deep cosmos?  Surely, we are but dust in the wind.  And yet, in another sense, we are the universe.

As Neil deGrasse Tyson puts it:

The very molecules that make up your body – the atoms that construct the molecules – are traceable to the crucibles that were once the centers of high mass stars that exploded their chemically-enriched guts into the galaxy, enriching pristine gas clouds with the chemistry of life.  So that we’re all connected – to each other biologically, to the earth chemically, and to the rest of the universe atomically.  That’s kinda cool.  That makes me smile.  And I actually feel quite large at the end of that.  It’s not that we’re better than the universe; we’re part of the universe.  We are in the universe, and the universe is in us.

Brian Swimme is even more succinct when he says, “Every child of ours needs to learn the simple truth: she is the energy of the sun.”

Everything is deeply interconnected.  On a fundamental level, the cosmos is one great being, one Big Self.  Big History is the story of that self.  Small as we are, we’re the whole tale from start to finish.  If that’s true, we ought to value nature – and all others within it – as we value ourselves.  And we ought to take responsibility for our part in nature, just as we accept responsibility for our actions as moral beings.

Wait… what about myths?

By now it is well worth wondering what happened to the mythology so central to HP.  Where are the stories of Zeus and Hera, Thor and fair-haired Freya?

This is where Big History becomes revolutionary.

Like Hesiod’s Theogeny, which wove the tangled strings of Greek mythology into one yarn, Big History weaves all mythologies into one fabric.  It does so by giving us the context by which to understand them.

Myths are cultural phenomena that have emerged, like everything else, from within the nested systems of the cosmos.  They are historically contingent and subject to evolution.  They exist symbiotically with the only organism linguistically capable of supporting them – humans.  They ensure their survival through adaptation, by appealing to human minds, and fulfilling functions in human lives.

This makes sense of mythology.  Its content is often strange considered out of context, but becomes plain when situated in its larger environment of human fulfillment.  Myths do something for us – they move us, they help us see nature and ourselves in a different light, and they inspire meaning.  In short, they enrich our lives.

Not everyone is so touched by mythology.  For some, they are no more moving than a list of cereal ingredients.  But for many, a great many, they are the blood of life.

HP is one path that facilitates an appreciation of and relationship with myth, without losing sight of its context in Big History.  We do not take the contents of mythology as literal facts.  Rather, we appreciate how such fictions help us experience truths about ourselves, each other, and nature.

*Loyal Rue also uses the term myth to describe a narrative core, but to avoid confusion with the specific cultural mythologies embraced by HP, I’ll refer to it only as narrative core.

Upcoming work

This Sunday

B. T. Newberg

What can Big History tell us about who we are and how we ought to live?

Big History: A core narrative for HP?, by B. T. Newberg

Appearing Sunday, July 1st, 2012

Next Sunday

Annika Garratt

What does it mean to “revere” the cosmos?

Revering the universe, by Annika Garratt

Appearing Sunday, July 8th, 2012

Recent Work

The goddess Kali and Religious Naturalism, by Colin Robinson

Sustainable communities: An interview with Alison Leigh Lilly

What are our root metaphors?, by B. T. Newberg

Get our ebooks

B. T. Newberg ebooks

The goddess Kali and Religious Naturalism, by Colin Robinson

Mahakali, photo by Sankarrukku from a painting in the Vajreswari temple, Kangra, India

“[There are] things about the universe which can seem terrifying when we first learn of them, and yet can be accepted as profound and sacred.”

Editor’s Note:  Although HP generally focuses on developing personal relationships with mythology from the Euro-Mediterranean culture zone (in order to encourage specificity and depth), it is also possible to learn what we can from other cultures.  Colin offers a picture of India’s goddess Kali.  Careful to acknowledge diverse opinions and distinguish his view from those of others, he delivers insights targeted for naturalists.

What can India’s goddess Kali mean to Religious Naturalists?

Like her male counterpart, Lord Shiva, Kali is often pictured dancing. In fact, she is often pictured using Shiva himself as her dance floor. Dance is about energy, self-expression, self-sufficiency. It is also about balance.

The image of Shiva as lord of the dance is a classic vision, which been appreciated by twentieth century scientists outside India, such as Carl Sagan (1985, page 214) and Fritjof Capra (1975, page 11). And yet, this is something about Shiva’s image which may need further balancing. It is rather top heavy. Dancing Kali brings Lord Shiva down to earth.

As the feminist theologian, Rita Gross (1986, page 223), has remarked, when considering images of Kali: “… balance is crucial. It must not be overlooked.” Whether Kali is pictured dancing, or consuming demons, or having sex, or sitting in the relaxed teaching position, she represents a unity of opposite qualities: death and life, energy and composure.

On another page of this website, Ursula Goodenough has written about terror and mystery. Goodenough mentions things about the universe which can seem terrifying when we first learn of them, and yet can be accepted as profound and sacred. Similarly Kali and Shiva: their images can appear terrifying at first sight, but as you learn to accept them, you begin to experience them in a very different way.

A path or a forest?

I’ve said a little about the ways Kali is pictured. Kali, however, is not only pictured, but also worshipped.

Historically, images were not made to go into art galleries, they were made to go into temples and shrines where people would contemplate them, prostrate before them, sing to them, burn incense, garland them with flowers, and offer plates of food.

Some background about the worship of Kali as it has been practised in and around India, and today is spreading around the world:

  • It is not monolithic, but very diverse. There are numerous large and small temples and shrines of the goddess, each with its own customs and traditions. Images of the goddess are also kept and worshipped in households. There is no list of doctrines which every worshipper has to accept.
  • There is an extensive written literature about Kali, in Sanskrit, Bengali, and other languages as well. The literature includes sacred narratives or myths, found in texts called Puranas, as well as ritual and meditative practices, described in writings called Tantras. Also lyrical statements of personal devotion, such as the bhakti songs of Ramprasad.
  • The relationship between deities is described differently in different texts. There is not necessarily a simple, “right” answer to questions such as whether Kali and Parvati are the same goddess, or whether Mahakala and Shiva are the same god. It depends which chapter and which verse of which book you are considering…

How old the worship is, is a matter of historical debate. It may or may not have developed out of bronze age or stone age goddess religion. In any case, we are not talking about something invented last year on the west coast of the USA.

Some forms of Kali worship can be wild and sensational, other forms are more reflective.

The cultural richness of Kali worship is a both a blessing and a challenge. To describe it as a path is not quite right. It is more like a forest — not a pathless forest, but a forest in which many paths can be traced though not all are immediately visible… A forest quite big enough for a naturalist to get lost in.

But here are a couple of flowers from the forest…

In all beings

There is an old and well-known Sanskrit salutation to the gentle and terrible Goddess, in which she is hailed as present “in all beings”, in the form of different faculties and attributes such as intelligence, sleep, hunger, compassion, contentment… even as the tendency to error. (Jagadiswarananda, 1953, chapter 5 verses 8 – 82)

If you understand the Goddess in this way, then worshipping her (affirming her worth) means affirming your own worth, and the worth of all other beings as well.

This salutation is part of a book known as the Devi Mahatmya or the Chandi, a fairly short but intricate work. The Devi Mahatmya contains myths where one goddess turns into many goddesses, and then turns back into one goddess again, as she fights battles against armies of demons. In this book, the name Kali is used in more than one way: there is a Kali who is one goddess among many, but Mahakali (Great Kali) is also a name of the Great Goddess, the Mahadevi. (Jagadiswarananda, 1953, chapter 12 verse 38)

The Devi Mahatmya also declares that the Great Goddess is Prakriti, a Sanskrit word which can be translated as “nature” (Coburn, 1984, page 180), or as “primordial cause”. (Jagadiswarananda, 1953, chapter 1 verse 78)

This Sanskrit text was written around 1500 years, according to mainstream academic historians. (Coburn, 1984, page 1)

The world as her dance

Shiva Chandra Vidyarnava was a nineteenth century tantric scholar and devotee of Kali. His book, the Tantra-tattva, which he wrote in the Bengali language, was published in English by Sir John Woodroffe as Principles of Tantra.

Vidyarnava affirmed the positive value of the natural (material) world, and contested the teachings of Hindus of other schools who dismissed the material world as unreal.

He wrote:

“In whatever direction I turn my eyes I see nothing, nothing but the Mother. In water, on land, and in space the Mother dances before the eyes of the Sadhaka, to whom the world thus appears true. When the world becomes full of the Mother, then all the gunas [qualities] cease to be enemies. Nothing is then a stain. It is no longer necessary to regard the world as stained, and to look upon another as stainless.” (Woodroffe, 1986, part 1, page 178)

This statement out of nineteenth century India is surely relevant to the world today, and specifically to Religious Naturalists.

A note of caution

Can the tantric scholasticism of someone like Vidyarnava be equated with modern empirical science? Not quite. There are interesting points in common, but also differences, for instance..

  • Shiva Chandra Vidyarnava often uses the term shakti (energy), but he does not quantify shakti in kilojoules, in fact he does not quantify shakti at all.
  • Shiva Chandra Vidyarnava is an empiricist, in the sense that he says the truth of tantric teaching is demonstrated by the results of tantric sadhana (meditations, rituals and yogic practices as prescribed in the tantras)… He also mentions that the same is true of two other fields of learning: medicine and astrology. (Woodroffe, 1986, part 1, page 112)

I expect many Religious Naturalists today will disagree about astrology. And this is only one example of how traditional teachings (Eastern or Western) are not necessarily in keeping with the findings of modern science.

What meaning emerges?

What meaning of Kali emerges from the images and texts we’ve discussed?

She is a dancing goddess, who dances within us and all around us. She is Nature, terrifying and beautiful, and the rich culture of worship that surrounds her is a culture that has kept in touch with nature.

Not everything in that culture is necessarily easy for the modern scientific mind to swallow. Yet is it, nonetheless, worth serious consideration?

Well, I’ve found it so. Your mileage may vary…

Sources

Capra, Fritjof. (1975) The Tao of Physics. Boulder: Shambhala.
Coburn, Thomas B. (1984) Devi Mahatmya; the Crystallization of the Goddess Tradition. Delhi: Motilal Banarsidass.
Gross, Rita. “Hindu Female Deities as a Resource for the Contemporary Rediscovery of the Goddess”. in Olson, Carl. (1986) The Book of the Goddess. New York: Crossroad Publishing.
Jagadiswarananda, Swami, trans. (1953) Devi Mahatmyam. Mylapore, Madras: Sri Ramakrishna Math.
Sagan, Carl. (1985) Cosmos. New York: Ballantine.
Woodroffe, Sir John (ed). (1986) Principles of Tantra [English translation of Shiva Chandra Vidyarnava. Tantra-tattva]. Madras: Ganesh and Company.

The author

Colin Robinson

Colin Robinson has been studying and writing about the vision of Kali since late 1984. He lives in Sydney, Australia, and has visited India to worship at temples in and around Calcutta. He is the creator of the web-site Dancing World-Soul Kali, where you can find reviews of modern books about Kali and Tantra, studies of Sanskrit sources, accounts of personal experiences of Kali’s presence, and articles relating the vision of Kali to current world concerns.

Upcoming work

This Sunday

Colin Robinson

Looking outside our typical Euro-Mediterranean focus, can we gain any insight from India’s Kali tradition?

The goddess Kali and Religious Naturalism, by Colin Robinson

Appearing Sunday, June 24th, 2012

Next Sunday

B. T. Newberg

What can Big History tell us about who we are and how we ought to live?

Big History: A core narrative for HP?, by B. T. Newberg

Appearing Sunday, July 1st, 2012

Recent Work

Sustainable communities: An interview with Alison Leigh Lilly

What are our root metaphors?, by B. T. Newberg

Etiquette for interfaith discussions, by Thalassa

Get our ebooks

B. T. Newberg ebooks

Sustainable Pagan communities: An interview with Alison Leigh Lilly

Alison Leigh Lily beside Angel Oak, a live oak tree in South Carolina and the oldest oak tree east of the Mississippi

“Instead of drawing lines in the sand, we draw lines of connection and communication.”

This week we interview Alison Leigh Lilly, who has just launched a new podcast along with Jeff Lilly called Faith, Fern, and Compass.

B. T. Newberg:  Working for the Pagan Newswire Collective, editing No Unsacred Place, and now podcasting, you’ve got your finger on the pulse of the Contemporary Pagan community.  If you had to name one single issue (as absurd as that sounds) most pressing to the Pagan community today, what would it be?

Alison Leigh Lilly:  Sustainability, hands down. Pagans these days face the challenge of crafting sustainable models of engagement and effective communication not just with each other, but also with the rest of society.

You can see this struggle playing out in everything from Pagan-focused media like the PNC, to controversies in the community about leadership and service, financial funding, exclusive versus inclusive ritual, and perennial debates about what words like “Pagan,” “Druid,” and “Witch” (among so many others!) even mean and who uses them.

Right now, there are many folks out there experimenting with different solutions — some borrowed from more mainstream religious traditions, some set up as alternatives to redress problems of the mainstream. Solutions that work will have to be sustainable, supportive and vibrant in the long-term, not just passing trends.

I also mean sustainability in the sense of ecological sustainability. It’s impossible for any spiritual community today, regardless of tradition, to avoid the pressing question of how humans relate to the planet and its ecosystems. Ecology has a direct impact on how we create and maintain our communities. “Green” is a part of the religious vocabulary now, for Christians, Muslims, Hindus and modern Pagans alike, “nature-centered” or not.

BTN:  Many have observed a shift in recent years away from archetypal views of deity and toward hard polytheism.  By that I mean a shift toward views of deity as external, independently willing, real-existing causal agents, more or less as depicted in myth.  Would you agree, and if so what do you make of that shift?

ALL: I do agree that there seems to be a shift in that direction. My initial impulse is to look at the sociological pressures at work. I think the shift towards a hard polytheism reflects a desire among Pagans for legitimacy in the mainstream, drawing on authentic ancient sources and anchoring their interpretation of those sources in the authority of modern scholarship — distancing themselves from what they might see as silly claims made by some Pagans in the past.

You also have the polarization in mainstream society between hard-core atheists and literalist fundamentalists, with more nuanced views of deity getting sidelined in the media ruckus. Pagans looking for legitimacy or authority in the debate might (knowingly or not) lean towards a more literal view of deity to avoid being marginalized as just another wishy-washy New Age trend. On top of that, a desire to respect the cultural integrity of ancient societies and modern ones can lead to a backlash against paths that seem too eclectic or syncretic, erring instead on the side of overly simplistic interpretations of cultural boundaries, drawing hard and fast lines between theologies that are actually much more fluid in their original contexts. So there are a lot of factors that might be at play, many of them stemming from noble intentions.

I’ve found this shift to be somewhat of a stumbling block for me in my personal spiritual practice. Debates about “hard” v. “soft” polytheism often feel to me like they’re unnecessarily dualistic. It’s only recently I’ve been able to set the whole theological question aside and cease to view it as the defining aspect of my Pagan identity. My interfaith work has played a big part in that.

BTN:  A desire for legitimacy – good point.  I think that underlines the same sense of urgency felt by many naturalistic types.  By seeking spirituality within the bounds of current scientific understandings, naturalists seek a path that may appear plausible and legitimate in modern society. 

It also comes back to sustainability, too – crafting a path that is sustainable within a larger context of Western scientific discourse.  Hard polytheists go for a different solution, but the issue seems similar.

One thing for which I have to commend hard polytheists is their motivation and seriousness – I think a lot of the most rigorous research as well as dedicated ritual practice is coming out of such groups today.  Frolicking in the woods is definitely valuable, but so is making a deep commitment to one’s path.  Hard polytheism seems particularly conducive to the latter.  Or am I off base here?

ALL:  There is some fantastic work coming from the reconstructionists and hard polytheists among us. Erynn Rowan Laurie and Seren are two in the CR community who’ve had a big influence on my own work.

And it’s exciting to see Pagan naturalists engaging modern science with the same rigor and enthusiasm as reconstructionists bring to their study of history and archeology! In both cases, people are grappling with methods of structured discourse that offer valuable insights – whether into history or ecology – and they’re looking for ways to integrate those insights into a meaningful, authentic spiritual life. It’s not a one-way conversation.

The mistake we make is in thinking that frolicking in the woods and deep commitment are at odds with each other, or that dedicated ritual practice must be based in one particular theology.

I know many Pagans who not only host regular rites and perform daily devotions, but show up to their UU service or Quaker meeting every Sunday. Their serious, life-long commitment and the service they give back to the community are in no way diminished by the fact that they hold a somewhat looser view of deity than hard polytheists.

BTN:  In this context of struggles for legitimacy and efforts toward sustainability, how does your new podcast fit into the picture?

ALL:  Since I’m a tree-hugging dirt-worshipper with an analytical streak myself, I like to think that Faith, Fern & Compass gives listeners a legitimate, scientifically-based excuse to spend more time hugging trees, talking to animals, lighting candles, sitting in meditation and generally frolicking about in the woods!

In all seriousness, though, what a desire for legitimacy really boils down to, I think, is a desire for deep-rooted authenticity and mutual respect. These are important drives behind why we form religious communities in the first place, but they also set a challenge before us: to find ways of living that don’t compromise our rational minds or ask us to ignore what we know about the world.

The pressing issue of ecological sustainability is an inescapable reality today, and it’s one that many religious traditions are struggling with, not just Pagans. Religions that ignore this reality risk losing credibility and sometimes resort to fear-mongering, exclusion and even violence to bolster their legitimacy.

FF&C podcast strives to move in the opposite direction: towards inclusivity and interfaith outreach as a way of confronting head-on the challenges of living with/in an ecologically and socially complex world. Instead of drawing lines in the sand, we draw lines of connection and communication.

We believe the natural world can be an authentic source of spiritual guidance if we craft communities that know how to listen – the way a human tool like a compass helps us see the planet’s magnetic fields and orient ourselves when we are lost.

About the interviewee

Alison Leigh Lily

Alison Leigh Lilly is the producer and co-host of Faith, Fern & Compass, and the editor of No Unsacred Place, a project of the Pagan Newswire Collective. Nurturing the nature-centered, mist-and-mystic spiritual heritage of her Celtic ancestors, she explores themes of peace, poesis and wilderness through essays, articles, poetry and podcasting. Her work has appeared in numerous publications both in print and online, including Aontacht Magazine, Sky Earth Sea,  and The Wild Hunt. You can learn more about her work on her website: alisonleighlilly.com

Faith, Fern & Compass is currently running a promotional campaign where anyone who recommends FF&C to a friend via the recommendation form on our website will get a free phonosemantic name analysis from Jeff (and whoever recommends the most new listeners wins a free album of guided meditations).